William grew up at the prestigious Hickstead Show ground in West Sussex and was immersed in equestrian sport from young age. After graduating from Loughborough University in 2013 with a Bsc(Hons) in Computer Science, William joined the WH Management Group as an events coordinator. After 8 years with WHMG he was managing various events and held a variety of roles at others, including Bramham HT, Liverpool International, Belton HT. William now holds the title of Estate and Show Ground Manager at Hickstead but takes the time out of his schedule to return as site manager one of his favourite events Bramham.